02 - Cultivation

A hundred days. One summer. One character.

Tobacco is a plant that listens. It remembers the August heat, the June rain, the cool nights before harvest. Every season writes its own vintage.

Tobacco field in morning light
Porte-cueilleurs, Cugy, août 2023

Agriculture instead of industry

Tobacco does not grow in factories. It grows in fields.

Between sowing and harvest lie months of decisions, observation and patience. The plant sets the pace. People accompany it.

Honest tobacco emerges where agriculture remains more important than yield.

Soil & climate

Swiss soil
makes Swiss tobacco.

Soil

Loamy, well-aerated soils across the Mittelland and along Lake Constance. Mineral-rich, balanced, with a memory for water.

Climate

Warm summer days, cool nights, Föhn winds. That tension is what lays down aroma in the leaf - quietly, but with precision.

Water

We barely intervene. Swiss rain is enough. In dry years the leaf comes back smaller and more concentrated.

Crop protection

Pesticide-free and GMO-free. That is not a certificate. That is a stance.

We only process as much tobacco as a year brings forth. Nature sets the beat. We work in its rhythm."

The season

One season in five chapters.

  1. Seedlings, Cugy, March 2024
    Seedlings, Cugy, March 2024
    01March - April

    Sowing

    Young seedlings under glass. The first breath of a long journey.

  2. Young seedling, root ball in the field
    Young seedling, root ball in the field
    02May

    Planting

    Rows are drawn, plants set into the field. The soil does the rest.

  3. Field rows in summer, Mittelland
    Field rows in summer, Mittelland
    03June - July

    Growth

    Sun, rain, warmth. The plants decide what they will become.

  4. Tobacco flower shortly before maturity
    Tobacco flower shortly before maturity
    04August

    Ripeness

    The leaves begin to change colour. We wait and watch.

  5. Hand-picked tobacco harvest, Corcelles - September 2023
    Hand-picked tobacco harvest, Corcelles - September 2023
    05September

    Hand harvest

    Leaf by leaf. At the right moment.

    Leaf by leaf. At the right moment. Not an hour too early.

  6. The leaf is created in the field. Its personality is born in fermentation."
  7. Drying barn, early transformation of the leaf
    Drying barn, early transformation of the leaf
    06September - October

    Drying

    The first transformation.

    Freshly harvested tobacco contains up to 80% water. Now begins a process that nature has known for centuries. The leaves are hung and dried slowly. Water leaves the leaf. Starch begins to transform. Lush green turns into the first shades of gold and brown. The leaf does not die. It transforms.

  8. Golden Virginia leaves after flue-curing
    Golden Virginia leaves after flue-curing
    07Virginia

    Flue-Cured Virginia

    Gold is created by heat.

    Virginia tobacco is dried in a controlled manner after harvesting. Through the gentle application of heat, part of the natural leaf sugars are preserved. This results in the light colors and the fine natural sweetness for which Virginia is appreciated worldwide. Not added. Created within the leaf.

  9. Burley leaf after slow air drying
    Burley leaf after slow air drying
    08Burley

    Air-Cured Burley

    Character is created by patience.

    Burley takes a different path. The leaves hang for weeks in well-ventilated drying houses. Slowly. Without additional heat. Without acceleration. While Virginia preserves its natural sweetness, Burley develops depth, structure, and spice. Earthy notes. Nutty nuances. More character than sweetness - what tobacco connoisseurs love.

  10. Sorting in the factory
    Sorting in the factory
    09October - November

    Sorting

    Every leaf finds its place.

    After drying, no two leaves are the same. Color, structure, leaf thickness, size, position on the plant - now begins the careful sorting. What ripens together must also fit together.

  11. Fermentation stacks in the Steinach factory
    Fermentation stacks in the Steinach factory
    10November - January

    Fermentation

    The birth of character.

    Fresh tobacco has strength. Fermented tobacco has character. During fermentation, the leaf changes from the inside out. Natural enzymes work. Bitter substances are broken down. Aromas combine. The leaf becomes rounder, more harmonious, and more balanced. Not through additives. But through time.

  12. Fermented Virginia, light gold
    Fermented Virginia, light gold
    11For Virginia

    Fermented Virginia

    The natural sweetness becomes finer.

    The aroma gains depth. The light honey and grain notes become more harmonious. The leaf appears more mature and balanced.

  13. Fermented Burley, deep chestnut brown
    Fermented Burley, deep chestnut brown
    12For Burley

    Fermented Burley

    Spice that matures into complexity.

    Burley changes particularly strongly. Earthy notes become deeper. The structure becomes rounder. The characteristic spice gains complexity. The result is not a loud tobacco. But a mature one.

  14. Manual stemming
    Manual stemming
    13January - February

    Stemming

    Less is more.

    The midrib has fulfilled its purpose. Now it is removed. What remains is the part of the leaf that later determines the aroma, character, and smoking behavior.

  15. Mountain spring water from the Alpstein
    Mountain spring water from the Alpstein
    14February

    Refining with mountain spring water

    The only thing we add.

    Water that has been filtered through rock for centuries flows from the Alpstein. With this mountain spring water, the tobacco is gently brought back into balance. No aromas. No sugars. No casings. Only water.

  16. Leaves from nine regions, united
    Leaves from nine regions, united
    15March

    Union of regions

    A little Switzerland in the leaf.

    Nine regions. Nine signatures. Nine different terroirs. Only now does the final composition emerge. Not to hide differences. But to let them speak with one another.

  17. Cutting in the factory
    Cutting in the factory
    16April

    The final cut

    From leaf to tobacco.

    Now it is decided how the tobacco will be experienced later. Cut width. Structure. Moisture. Every decision influences the later smoking behavior.

  18. Quality control before release
    Quality control before release
    17May

    Quality control

    Four eyes. Sometimes six.

    Before a batch leaves the factory, it is checked again. Smell. Feel. Moisture. Structure. Burning behavior. Not every batch passes.

  19. Finished batch, ready for refining
    Finished batch, ready for refining
    18June

    The finished batch

    A year of work in one leaf.

    From seedling to finished batch, almost a whole year passes. Sun. Rain. Soil. Time. Craft. Patience. Everything is in this leaf. This is not an industrial product. This is honest Swiss tobacco.

Champ de tabac, Montagny, 2023